Privacy Policy
Last Updated: January 2026
Ablue Ltd ("we," "us," "our," or "Company") operates ablueltd.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., your name, email address, and contact details through forms or newsletter subscriptions).
- IP Address: Automatically collected when you visit the Site to identify your location and device.
- Cookies: Data stored on your device to remember preferences and track your activity (see Cookie Policy below).
- Usage Data: Information about how you interact with the Site, including pages visited, time spent, referral sources, and clicks.
- Device Information: Browser type, operating system, and device identifiers.
How We Use Information
We use the collected information for the following purposes:
- Analytics: To understand visitor behavior and improve Site performance.
- Affiliate Tracking: To track clicks, signups, and conversions from our affiliate partners and betting app recommendations.
- Site Improvement: To enhance user experience, fix bugs, and develop new features.
- Marketing: To send newsletters and promotional content (only to those who have opted in).
- Legal Compliance: To comply with applicable laws and regulations.
- Fraud Prevention: To detect and prevent fraudulent activities.
Cookie Policy
Our Site uses cookies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality.
- Analytical Cookies: Track usage patterns and Site performance (Google Analytics).
- Affiliate Tracking Cookies: Monitor affiliate referrals and commissions.
- Marketing Cookies: Deliver targeted advertising and retargeting campaigns.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including online casinos, sportsbooks, and affiliate partners. We are not responsible for the privacy practices, security, or content of these external sites.
Important: When you click on a third-party link and leave our Site, their privacy policies govern your data. We recommend reviewing their privacy policies before providing any personal information.
We do not control how third parties collect, use, or protect your data, and we assume no liability for their practices.
Your Rights
Under UK and EU data protection laws (including UK GDPR and the Data Protection Act 2018), you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request corrections to inaccurate or incomplete data.
- Erasure: Request deletion of your data (subject to legal obligations).
- Restrict Processing: Ask us to limit how we use your data.
- Data Portability: Request your data in a structured, machine-readable format.
- Withdraw Consent: Withdraw consent to marketing communications at any time.
- Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we've violated your rights.
US residents may have additional rights under state privacy laws (e.g., CCPA, VCCPA).
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy, or as required by law. Generally:
- Email subscriber data is retained until you unsubscribe.
- Analytical and usage data is retained for up to 24 months.
- Affiliate tracking data is retained in accordance with affiliate program requirements.
- Personal information is deleted upon request (unless legal obligations require retention).
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:
Ablue Ltd
Email: privacy@ablueltd.com
Website: ablueltd.com
We will respond to all requests within 30 days, as required by law.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of significant changes via email or Site notice.